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Ambush Marketing & the Mega-Event Monopoly
Tallenna

Ambush Marketing & the Mega-Event Monopoly

This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.
Alaotsikko
How Laws are Abused to Protect Commercial Rights to Major Sporting Events
Kirjailija
Andre M. Louw
ISBN
9789067049597
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
18.7.2014
Sivumäärä
764