All Out Events Guide to Sport Event Production: From 5k to 500K, the complete guide to starting and running a successful and profitable outdoor, human

Run Better Events - From First-Time 5Ks to Multi-Day Festivals

Whether you're planning your very first community event or you're a seasoned race director, this guide offers a comprehensive, real-world roadmap to success.

Written by the team behind All Out Events - with 20+ years of experience producing adventure races, triathlons, fundraisers, and festivals - this book covers every phase of the process:

• Starting your own event production business

• Working for others as a race director or event producer

• Partnering with nonprofits and sponsors

• Navigating land use permits and insurance

• Designing courses for races, runs, rides, and more

• Building your brand and marketing effectively

• Creating a professional website

• Budgeting and seeking sponsorship

• Hiring and managing staff and volunteers

• Planning race-day logistics and contingency plans

This is the only guide of its kind - written by real producers, for aspiring and growing directors - with clear, actionable advice to help your event succeed.