Affluence & Activism

Consumer interests and concerns reveal themselves in different forms of consumer organisation. In this book, the agenda of affluent consumers in post-1945 Western societies is investigated through a collection of essays on the consumer movement in Britain, the USA, France and Norway. These contributions challenge a stereotype of the consumer as passive and individualistic by demonstrating how citizens have continued to organise on matters relating to consumption in the post-war era. Coming from the fields of history and the social sciences, the contributors offer fresh insights into questions of how and why consumers have chosen to organise in a context of increasing affluence. The book should appeal to students, scholars and others interested in the history of consumption and social movements.