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Advertising as Multilingual Communication
Tallenna

Advertising as Multilingual Communication

Kirjailija:
sidottu, 2004
englanti
The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Kirjailija
H. Kelly-Holmes
Painos
2005 ed.
ISBN
9781403917256
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
30.11.2004
Sivumäärä
206