Siirry suoraan sisältöön
Advances in Corporate Branding
Tallenna

Advances in Corporate Branding

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.

Painos
2017 ed.
ISBN
9781352000078
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
25.11.2016
Kustantaja
Palgrave
Sivumäärä
205