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Advances in Chinese Brand Management
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Advances in Chinese Brand Management

Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
Painos
1st ed. 2017
ISBN
9781352000108
Kieli
englanti
Paino
446 grammaa
Julkaisupäivä
24.11.2016
Kustantaja
Palgrave
Sivumäärä
354