Tallenna
Advances in Advertising Research (Vol. IV)
?Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012.
- Alaotsikko
- The Changing Roles of Advertising
- Toimittaja
- Sara Rosengren, Micael Dahlén, Shintaro Okazaki
- ISBN
- 9783658023645
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 12.6.2013
- Kustantaja
- Springer
- Sivumäärä
- 407
