Tallenna
Advances in Advertising Research IX
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. Advances in Advertising Research are published by the European Advertising Academy (EAA).
- Alaotsikko
- Power to Consumers
- Toimittaja
- Verolien Cauberghe, Liselot Hudders, Martin Eisend
- Painos
- 1st ed. 2018
- ISBN
- 9783658226800
- Kieli
- englanti
- Paino
- 446 grammaa
- Julkaisupäivä
- 17.7.2018
- Kustantaja
- Springer
- Sivumäärä
- 353
