Siirry suoraan sisältöön
Advanced Media Planning
Tallenna

Advanced Media Planning

Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.

Painos
Softcover reprint of the original 1st ed. 1998
ISBN
9781461346777
Kieli
englanti
Paino
310 grammaa
Julkaisupäivä
5.9.2012
Sivumäärä
112