
Advanced Media Planning
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
- Kirjailija
- John R. Rossiter, Peter J. Danaher
- Painos
- Softcover reprint of the original 1st ed. 1998
- ISBN
- 9781461346777
- Kieli
- englanti
- Paino
- 310 grammaa
- Julkaisupäivä
- 5.9.2012
- Kustantaja
- Springer-Verlag New York Inc.
- Sivumäärä
- 112