Account Management

*Fast-track route to understanding key account management and its importance to a successful and profitable business *Covers increasing the volume, profitability and predictability of key account sales, a team-based approach to account selling, planning for long-term account management and allocation of resouces *Examples and lessons using SWOT analysis on the mission statements of a number of companies from different sectors *Includes a resource section and access to a free website for insights, ideas and the best practice in account management, as well as key steps to practicing successful account management, key concepts and thinkers and an FAQ section