
Absolute Essentials of Strategic Management
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process.
The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally.
This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
- Kirjailija
- Barry Witcher
- ISBN
- 9781138365377
- Kieli
- englanti
- Paino
- 380 grammaa
- Julkaisupäivä
- 3.9.2019
- Kustantaja
- Routledge
- Sivumäärä
- 108