A Study

The latest developments in the handicraft market in France bring new opportunities and challenges for the Indian Handicrafts industry. There is a growing market for low-cost, high-volume, Western-designed products. Growing categories are the so called global style products, which combine ethnic elements with contemporary design. Consumers are avoiding cheaply designed products and are looking for more unique articles. Manufacturers are expected to offer a wide range of good quality products at the low-price segment, in order to be competitive in the market. Due to the lower incomes and decreasing purchasing power, the focus of consumers is mostly on greater value for a lesser price. However some are reluctant to compromise on quality. The French market also has a great affinity for antiques. This attraction can be traced back to its colonial heritage. The value of the antiques market in France is estimated to be approximately 20 million for replicas from Asian countries.