A Research Agenda for Emerging Markets

This timely Research Agenda explores how emerging markets are increasingly influencing the trajectories of commerce, innovation and investment across the globe. Yusaf Akbar reexamines foundational concepts through a contemporary, research-driven lens, presenting a cohesive and integrated analytical framework.

Assessing strategies and factors which contribute to the success of both multinationals in both emerging markets and developed countries. Akbar highlights the characteristics, challenges, opportunities and competitiveness of emerging markets, explaining how they differ from developed economies. Chapters explore regulatory and institutional structures, risk management strategies, innovation dynamics and sustainability initiatives. The book investigates how innovation drives financial inclusion and economic growth in emerging markets, identifying key areas for further study and interdisciplinary research.

This book is a valuable resource for scholars and students of business and management, entrepreneurship and economics and finance. Its focus on how emerging factors have become a pivotal focus in global economic discourse makes it prime readership for practitioners in business, international finance and market analysis.