A Guide to Market Size Calculation and Confidence: The Ultimate Cheat Sheet

A Guide to Market Size Calculation and Confidence by Jerry Schall combines proven market size methodologies with an adaptation for new business models, consumer needs, and market nuances to make it an easy-to-follow process that can serve as the cornerstone for any major business decision. Instead of taking market data at face value, leverage Schall's books for the cues needed to guide critical thought and analysis.