2026 CRM Companion

Gene Marks is a certified public accountant and owner of The Marks Group PC, a CRM technology management consulting company located near Philadelphia. Gene writes weekly on CRM and technology for Forbes and is a widely read columnist for Entrepreneur, the Philadelphia Inquirer, and The Guardian. Gene is the author of five best-selling books and is a popular speaker on technology and business management. "e;The 2026 CRM Companion"e; contains dozens of essays by notable Forbes technology columnist Gene Marks on everything you need to know to understand today's world of customer relationship management, including: What's the best small business CRM for Gmail? Why did service app Zendesk buy a CRM company? Microsoft changes its Dynamics 365 pricing. Again. How to save a failed Salesforce implementation.