START THE BUSINESS

They said you couldn't. This book proves you can. Start the Business They Thought You Couldn t is a bold, practical guide for everyday people ready to reclaim their future through business ownership in Australia especially those who ve been told they don t belong in the business world. You don t need a degree! What you need is clear, honest guidance and that s exactly what this book delivers. Written for marginalised individuals who ve been shut out, overlooked, or underestimated, this book cuts through the jargon and replaces doubt with practical tools, real-world know-how, and empowering advice. With a flexible, choose-your-own-adventure approach, you can dive into the topics most relevant to your situation whether it s registering your business, building a basic plan, finding your first customers, or simply believing you can do it. Inside, you ll find: Step-by-step tools to turn your idea into action Business planning templates that actually make sense Hard truths, gentle encouragement, and no fluff A focus on starting strong without needing to be perfectStart the Business They Thought You Couldn t is more than a guide. It s a movement. A mindset. A message: You belong in business. And you don t need permission to begin. Michelle Bray is a seasoned entrepreneur, business coach, marriage celebrant, and speaker with over 30 years of experience in both private enterprise and government, specialising in economic and social development. She is deeply committed to advancing social progress through economic empowerment and is passionate about helping individuals achieve financial independence by establishing and growing their own businesses.