Are your sustainability efforts making as much impact as they could be?With our collective way of life rubbing up against the natural limits of the planet, it does not take a genius to see that it is time to scrape the mud off our boots and find a shorter, smarter path towards sustainability - a way to maximize our effectiveness and inspire leaps forward in sustainability, rather than incremental steps.The 80/20 rule says that, in many situations, a small number of inputs determine the vast majority of our desired results. If we identify these "e;vital few"e; inputs in our sustainability efforts, and focus on them, we can maximize our effectiveness and accelerate progress rapidly.This book will help you to think about sustainability from an 80/20 perspective with practical applications for: product and service development; supply chains; materiality, indicators and quantitative analysis; waste, energy efficiency, water conservation and transport; employee engagement and sustainability strategy.If you want to focus on what works, deliver better results, waste less time on "e;switch it off"e; stickers and ineffective "e;standard practice"e; and start making a real difference, then this book is for you!