?????a t?? st?at?????? t?? µp?e ??ea???

?ata???ste t?? ??s?a t?? ?????a? t?? st?at?????? t?? Ga?????? O?ea??? se µ???? 50 ?ept? µe a?t? t? p?a?t??? ?a? s???pt??? ß?ß???. ? st?at????? t?? µp?e ??ea??? e??a? µ?a ?????a p?? a?apt?????e ap? t?? W. Chan Kim ?a? t? Renée Mauborgne ?a? s??d???e? t? st?at?????, t? µ???et???? ?a? t?? ?a???t?µ?a. ? st?at????? epa?ap??sd?????e? t?? ??as??? µ???d? t?? st?at?????? a??pt???? ?a? e??a????e? t?? eta??e?e? ?a ?ef????? ap? t? p????? µe t?? ?a???t?µ?a a??a?. ?? ß?ß??? a?t? pa???e? µ?a e????st? e?sa???? st? st?at????? t?? µp?e ??ea??? ?a? sa? e?s??e? st?? ?????e? t?? "µp?e ??ea???" ?a? t?? "???????? ??ea???", e??a??????t?? sa? ?a de?te ta p???µata µe ???? µ?t?. ?e???aµß??e? ep?s?? µe??te? pe??pt?se?? ap? t?? p?a?µat??? ???, p????f???e? s?et??? µe t?? ad??aµ?e? t?? e??a?e???, s?µpe???aµßa??µ???? t?? ???e???? s??????, ?a? µ?a e?sa???? se s??af? µ??t??a, ?p?? ?? ?????e? p?? d?at?p????a? ap? t??? Michael E. Raynor ?a? Clayton M. Christensen st? p??t? t??? ß?ß???. 

S?et??? µe t?? ?????a t?? st?at?????? t?? ?a?????? ??ea??? : ? St?at????? t?? Ga?????? O?ea??? e??a? µ?a ?????a p?? ap?s??pe? st?? ap?µ?????s? µ?a? eta??e?a? ap? t?? a?ta????sµ? ?a? st?? e?asf???s? ?a??te??? ep?d?se??. ??s??e? t?? ?????e? t?? ""µp?e ??ea???"", p?? e??a? µ? a?ept??µ??e? a????? ???µe? ??a e?µet???e?s?, ?a? t?? ""???????? ??ea???"", p?? e??a? a????? p?? e??a? ?d? ???esµ??e?. ? st?at????? s?µß???e?e? ?a e??ata?e????µe a?t??? t??? "????????? ??ea????" ??a ?a p?µe st?? p?? ?e?d?f??e? ???asse? t?? "?a?????? ??ea???". Se a?t? t? ß?ß???, ?a a?a?a???ete p?? ? st?at????? t?? Ga?????? O?ea??? µp??e? ?a ß????se? t?? eta??e?a sa? ?a e?t?p?se? a?e?µet???e?te? a?????, ?a µ??e? p?? ?a t?? e?µeta??e?te? ?a??te?a ?a? ?a ???s?µ?p???se? ta ap?te??sµat? t?? ??a ?a a?apt??e? t?? ep??e???s? t?? se ??a? ??? st?at????? ????. ??a saf?? e????s? t?? p?e??e?t?µ?t?? ?a? t?? p??a??? µe???e?t?µ?t?? t?? µe??d??, µ?a s???t?s? µ?a? p?a?t???? µe??t?? pe??pt?s?? ?a? µ?a e?sa???? se s??af? µ??t??a sa? d????? ta e??a?e?a p?? ??e???este ??a ?a p??sa?µ?sete t?? p??s????s? sa? st?? pe??pt?s? sa?