The provocative title of this book is meant for the reader to instantly protest and think, "e;What? No way!"e; Suppose you had just been treated to an elegant and completely satisfying ten course meal that leisurely lasted a full three hours. I once enjoyed such meal on board a Celebrity Cruise Line ship sailing back from Alaska. Had some sophist cornered me upon leaving the restaurant and said, "e;Wait a minute, and I will convince you by argument and logic that really, now, you are actually still hungry."e; Well, if I were confronted like that I'd immediately tell the fool he is a fool and to go find some other fool to debate with. Hunger is clearly a visceral experience. How do you know when you're hungry? Stupid question. Of course, you just know; it's actually one of those self-evident truths that we hold. It's likewise foolishness to blame someone for making you fat. No adults, anyway, are force fed a caloric intake in excess of what they can burn off with exercise. They do that to themselves. So, no one makes me fat. Nevertheless, the syntactically similar statement, "e;You make me so mad I could scream"e; goes unchallenged. It seems to be not only plausible but probably reasonable and legitimate. This book is a challenge to that apparent reasonableness and legitimacy.