Why Service Matters: A Collection of Essays That Will Change How You Think About Service

Why Service Matters is timely as customer satisfaction ratings continue an inexorable downward slide with no apparent end in sight. Enterprise initiatives hatched in the ivory tower - in the absence of input from the front line or from the customer base - have failed to keep the enterprise from flailing at serving the customer. Further, nostrums such as off-shore outsourcing and automation have proved to be nothing more than public relations maneuvers with no consequential positive impact on service.