
Vertical Cooperative Advertising in Supply Chain Management
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising.
- Undertitel
- A Game-Theoretic Analysis
- Författare
- Gerhard Aust
- ISBN
- 9783319116259
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2014-12-18
- Sidor
- 149
