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User Experience Is Brand Experience
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User Experience Is Brand Experience

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This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention.

Undertitel
The Psychology Behind Successful Digital Products and Services
Upplaga
2020 ed.
ISBN
9783030298708
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2020-11-21
Sidor
171