'Lies? Yes, everyone lies. I've lied ever since I could remember. It's the only thing I do well, and I think we should all play to our strengths, don't you?'Unmasking Samantha Cookes is the chilling true story of a master manipulator who spent more than a decade reinventing herself across the UK and Ireland with an arsenal of false identities. Once known to millions as Carrie Jade Williams , she slipped seamlessly from au pair and nanny to therapist, psychologist, terminally ill author and online sickfluencer . Each persona carefully crafted. Each lie more audacious than the last. And each one designed to gain trust and exploit it. What started with the tragic death of a baby soon became a trail of fraud, deception and shattered lives. Every reinvention brought new victims, until her most audacious lie, a fabricated terminal illness, triggered a TikTok reckoning. Drawing on exclusive evidence and firsthand accounts, Unmasking Samantha Cookes pulls back the curtain on a mastermind of deception hiding in plain sight, and reveals just how easily trust can be weaponised, with an unsettling question at its core: how well do we really know the people we trust with our children?