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Understanding Audiences, Customers, and Users via Analytics
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Understanding Audiences, Customers, and Users via Analytics

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The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
Undertitel
An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Upplaga
2024 ed.
ISBN
9783031419355
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2024-09-24
Sidor
152