TVE-ES's "People on TV" as a public communication strategy

TVE Esp rito Santo's "Povo na TV" programme was created during an effervescent period in Esp rito Santo politics, when communication was valued as a way for public authorities to relate to ordinary citizens. This programme functioned as a media public square, where ordinary citizens had the chance to meet representatives of the government and present their demands. In some cases, the programme facilitated the execution of works and improvements in these communities. In this programme, the interviewee from the square, from the neighbourhoods, for an instant broke through the barriers and distances of the media and had access at that moment to their voice, becoming an actor in the process, capable of changing their social reality in some way by taking their demands for improvements to the neighbourhood or quality of life in general to the authorities - who were present in the studio - and denouncing them to the general population, the viewers.