Ts-06 ?????? ?????

TS-06 पर्यटन विपणन

Block 1 - Understanding Tourism Market

Unit 1 - Introduction to Tourism Marketing-Approaches, Relevance and Role

Unit 2 - Market Segmentation

Unit 3 - Tourism Markets: International and Domestic

Block 2 - Market Analysis

Unit 1 - Marketing Research

Unit 2 - Competitive Analysis and Strategies

Unit 3 - Forecasting for Tourism and its Products

Unit 4 - Role of Technology in Tourism Marketing

Block 3 - Developmental Role of Marketing

Unit 1 - Role of Public Organisations

Unit 2 - Role of Local Bodies

Unit 3 - Role of NGOs

Unit 4 - Socially Responsible Marketing

Unit 5 - Social Marketing

Block 4 - Marketing Mix

Unit 1 - Product Designing

Unit 2 - Pricing Strategies

Unit 3 - Promotion Strategies

Unit 4 - Distribution Strategies

Unit 5 - The Fifth P: People, Process and physical Evidence

Block 5 - Marketing Mix: Specific Situations

Unit 1 - Familiarization Tours

Unit 2 - Seasonal Marketing

Unit 3 - Tourism Fairs and Travel Markets

Block 6 - Destination Marketing

Unit 1 - Regions, Cities, Leisure Spots

Unit 2 - Events, Activities, Individuals

Unit 3 - Shopping, Education and Culture

Unit 4 - Marketing Local Foods

Block 7 - Accommodation Marketing

Unit 1 - Star Category Hotels

Unit 2 - Alternate Accommodation

Unit 3 - Supplementary Accommodation

Unit 4 - Linkages in the Trade

Block 8 - Transport and Travel Services Marketing

Unit 1 - Airlines Marketing

Unit 2 - Tourist Transport Marketing

Unit 3 - Travel Agency Marketing

Unit 4 - Tour Operators Marketing

Question Papers

TS-06 English (Total-35, Solved-14, Unsolved-21)

June (2002-2019)

December (2001-2003, 2005, 2007-2019)