Trust, Social Relations and Engagement
Författare:
Inbunden, 2012
engelska
1 171 kr
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Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
- Undertitel
- Understanding Customer Behaviour on the Web
- Författare
- D. Padua
- ISBN
- 9780230391246
- Språk
- engelska
- Vikt
- 518 gram
- Utgivningsdatum
- 2012-07-31
- Förlag
- Palgrave Macmillan
- Sidor
- 231
