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Trust as the Key to Loyalty in Business-to-Consumer Exchanges
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Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Författare:
Engelska
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The work especially focuses on the question whether customers trust their bank due to performance and service quality or reputation (reputation being defined as the result of experienced and approved performance quality).
Undertitel
Trust Building Measures in the Banking Industry
Författare
Tara Ebert
ISBN
9783834916228
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2009-07-15
Sidor
198