Trendology
Författare:
Inbunden, 2014
engelska
296 kr
Spara till önskelista
In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
- Undertitel
- Building an Advantage through Data-Driven Real-Time Marketing
- Författare
- C. Kerns
- ISBN
- 9781137479556
- Språk
- engelska
- Vikt
- 518 gram
- Utgivningsdatum
- 2014-11-11
- Förlag
- Palgrave Macmillan
- Sidor
- 234
