Spara
Transmedia Brand Storytelling
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
- Undertitel
- Immersive Experiences from Theory to Practice
- Författare
- Karen E. Sutherland, Richie Barker
- Upplaga
- 1st ed. 2023
- ISBN
- 9789819940004
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2023-10-05
- Sidor
- 281
