Trademark: Legal Care for Your Brand

Protect your business and product names

Your brands--including your business name, product or service names, logo, and slogan--are key to the success of your business. You can protect these valuable business assets by registering them as trademarks with the U.S. Patent and Trademark Office (USPTO). Trademark: Legal Care for Your Brand contains the most up-to-date information on selecting and protecting a great trademark. Learn how to:

• choose trademarks that distinguish you from competitors


• secure and protect a domain name for your business


• use the USPTO's new Trademark Search system


• use the new Trademark Center to register your mark


• protect a trademark even if you haven't registered it


• enforce your trademark rights against infringers

Includes step-by-step instructions on using the USPTO's new tools to search for and register marks in the federal trademark database. The 14th edition also includes updates on the latest trademark laws and court cases.