Tourism Promotion Organizations

Throughout human history, until the 20 Century, the opportunities and luxuries afforded by tourism were severely limited, or almost non-existent. However, as technology improved modes of transportation, and the information explosion took a firm rooting in the world social ethos, tourism gained steady ground throughout decades in the last century, until it boomed, and maintained that explosion in the new millennium. Today tourism, besides benefiting those who undertake travels and journeys, profit those who work to make it function in an efficient manner, including our operators and guides, and especially those in hospitality industry. This book touches all crucial aspects of management of modern tourism and hospitality industry and makes an extensive and up-to-date study of the relationship between tourism and hospitality, how it fosters the growth of a number of activities in hospitality, and how it benefits them both in the larger schemes. This book can be very useful manual for all those involved in the hospitality industry, and acquainting them with the tourism-related activities of this field. Contents: Introduction; Concept of Effective Tourism Marketing; Tourism and Economic Development; Quality in Hospitality Industry; Jumpstarting Hospitality Industry; Emerging Concepts in Effective Tourism Developments; Destination Marketing System; International Tourism Expenditures; Destination Image of Nature-Based Tourism; Tourism Management Strategy.