
This is a Neo-Narrative
In an era of over-communication, brands have to face radical new realities and shape their identities in multi-polar manners. Spontaneously forming and iterative narrations can take on this task. This is the idea behind Neo-narratives. On a search for virtuoso forms of articulation of brands, the basic idea of the narrative is recast and a journey into new radical narrative structures is undertaken in essay form.
Text in English and German.
- Undertitel
- Building Brands for the Next Decades
- Författare
- Wolf-Eike Galle
- ISBN
- 9783899864397
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2025-11-10
- Förlag
- AVEDITION
- Sidor
- 300
