The Work of Art

Artists practice the art of being creative every day. Most have spent a lifetime perfecting this unique approach to life. Insights are found in the artist's process, their actions, their perspective, and approach to problems. The process is easily documentable and each step reproducible. The artist utilizes the creative process to make art, while the designer creates by following the process of design thinking. Design thinking takes the creative process and tailors it to the structured, hierarchal, restricted environment of a business and provides guidance for innovation to occur. This book follows the creation of a work of art. It captures the insights of the artist's process by describing each step and pulling practical steps across the gap to the ideals of an innovative organization. This book illustrates what must happen for an organization to build a creative culture and produce innovative products and services.