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The Strategic Marketing of Science, Technology, and Medical Journals
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The Strategic Marketing of Science, Technology, and Medical Journals

Författare:
inbunden, 2023
Engelska
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This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.

Undertitel
A Business History of a Dynamic Marketplace, 2000–2020
Författare
Albert N. Greco
Upplaga
1st ed. 2023
ISBN
9783031319631
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2023-07-01
Sidor
176