
The Strategic Marketing of Science, Technology, and Medical Journals
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
- Undertitel
- A Business History of a Dynamic Marketplace, 2000–2020
- Författare
- Albert N. Greco
- Upplaga
- 1st ed. 2023
- ISBN
- 9783031319631
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2023-07-01
- Sidor
- 176
