The Startup Handbook

Ready to kick off your startup journey?

The Startup Handbook is the essential guide for anyone dreaming of building their own company.

Packed with practical tips, real-world examples, and playful illustrations, it takes you inside the world of startups with entrepreneurial savvy and a dash of humor. Whether you’re a student, a first-time founder, or just curious about entrepreneurship, this book shows you exactly how to go from idea to execution.

You’ll learn how to develop a raw idea into a product people love, secure funding, win customers, and lead your team—broken down into clear, no-fluff steps.

This is the perfect companion for anyone who wants to launch a company and give it a real shot at becoming the next unicorn.

Authors Timo Ahopelto and Jyri Engeström, seasoned entrepreneurs and venture capitalists, share their own hard-won lessons along with stories from successful startups. Their advice isn’t theory—it’s been tested in the trenches of real companies.