The Science of Personal Dress for MEN and BOYS

This book is a fully illustrated synopsis of the classic work, The Science of Personal Dress, adapted specifically for the selection of attractive clothing for men and boys. There is a scientific mathematical basis for attractive dress based on universal laws of order and harmony which extends to a man's body shape, his features, his coloring and clothing. Even briefly understanding where one fits into the scheme of things saves hours of guessing and avoids costly mistakes.
IMPORTANT COMMON QUESTIONS EVERY MAN NEEDS TO KNOW:
Single or double-breasted jackets?
Full or form fitted jackets?
Set-in sleeves or drop shoulder styles?
Two or one vent jackets?
Full or form fitted shirts?
Plain or button-down collars?
Crew round or V-necklines?
Pant pleats, cuffs or no cuffs?
Wing tip or tassel dress shoes?
Stripe or paisley ties?
1. COLORS The advantage of the Science of Dress is that hair and eye colors have been arranged in harmonic sequence and the placement of where the individual falls in the color lineup is obvious, saves time-consuming testing.
2. SHAPES AND LINES: This approach is based on geometric body structural differences that are apparent in a man's build. Again, so easily observed there is no time-consuming measuring encountered. The male figure has a natural shoulder angle and hip placement which is proven to be extremely helpful in understanding which styles ride comfortably and naturally on the body form.
3. KEYSIZE: Unique to this system, this is a gem of knowledge and shows what size patterns are best for ties, shirts, collars, buttons, and even watches and rings. This is determined by the placement of face features - the spacing and size of nose, mouth and eyes..

FOR SALES AND MARKETING This book is especially useful for anyone working with men's clothing. This is important because good taste can be learned George Zimmer of The Men's Wearhouse gave this system a thumbs up and had his own colors analyzed by Irenee. With this information, a salesperson will know fundamental color and line principles and how to apply them with common sense. The concepts are mathematically sound and carry the ring of truth-and make sales . Sales people will personally dress with more awareness and look sharper, as well as have even greater confidence and expertise for creating sales.:

"We developed a men's clothing line in Germany and immediately saw the value of Irenee Riters innovative work. Amazing." Thomas Krischer and Georg Genfeld, Werl Germany

This knowledge is certainly worth a grown man's time-and innately reassures young men. This is a book every man should have and teach his sons. These concepts are valid, proven, and peer reviewed based on mathematical formulae. When once pointed out, men see it makes perfect sense. For quick understanding, all this is thoroughly illustrated in color, shapes and lines for each body type in accordance with the Laws of Nature's Four Seasons.

Irenee points out this truth: :
You may not know what is wrong, you may not even know there could be something better, but you always know when something is really right...you can feel it

Marjorie Barslow Greenbie, a keen observer of human nature, wrote,
"There is undoubtedly a confused, half apologetic manner-a reduction of the personality to something negative and vague which comes from not realizing completely and to one's satisfaction, one's picture of one's outward self."

Going one step further― A remarkable refinement companion book entitled
"Impeccably Sharp What Wise Men Know and Young Men Can Learn" How To Become A Master of Attraction, Charm, Standout Elegance and Manly Expression

For more information see www.thescienceofpersonaldress