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The Relationship Marketer
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The Relationship Marketer

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This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.
Undertitel
Rethinking Strategic Relationship Marketing
Upplaga
Second Edition 2009
ISBN
9783642444203
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2014-11-29
Sidor
223