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The Marketing Firm, Volume I
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The Marketing Firm, Volume I

inbunden, 2025
Engelska
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This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies.
Undertitel
Recent Theoretical and Empirical Developments
ISBN
9783031915949
Språk
Engelska
Vikt
446 gram
Utgivningsdatum
2025-11-02
Sidor
347