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The Internet and the Customer-Supplier Relationship

Författare:
Inbunden, 2017
engelska
1 963 kr
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This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

Författare
Ronchi Stefano
ISBN
9781138714366
Språk
engelska
Vikt
590 gram
Utgivningsdatum
2017-11-24
Sidor
234