The impact of Big Data on the customer experience

This book brings together the phenomenal increase in the amount of data collected by 21st century companies (Big Data) and the experience they deliver to their end customers. It shows that Big Data is a godsend for digital companies, which can use it to gather a maximum amount of information about their consumers in order to provide them with a unique, ultra-personalized experience. Such an experience encourages loyalty and consumption. This phenomenon is set to intensify, particularly with the arrival of artificial intelligence, which promises even faster data collection and processing.