
The Future of Service Post-COVID-19 Pandemic, Volume 2
This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing.
- Undertitel
- Transformation of Services Marketing
- Redaktör
- Jungwoo Lee, Spring H. Han
- Upplaga
- 2021 ed.
- ISBN
- 9789813341357
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2022-02-11
- Sidor
- 264
