
The Fashion Switch
HOW CAN YOU REMAIN VISIBLE, CREDIBLE AND GROW YOUR FASHION BUSINESS IN THE COMPETITIVE AND FAST MOVING DIGITAL ERA?
Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
Read The Fashion Switch to discover a proven five-step method that will enable you to:
- Strengthen your unique brand story to powerfully convey your brand's value quickly and easily
- Create consistent distinct visual guidelines that take your brand to a new level
- Stay ahead of fast-moving market changes and innovate to remain relevant
- Engage and nurture customers to build an army of brand fans to grow your business
- Gain full control of your finances and business strategy
- Unlock the potential of your business and seize the opportunities of the new digital era of fashion
- Undertitel
- The New Rules of the Fashion Business
- Författare
- Joanne Yulan Jong
- ISBN
- 9781781332399
- Språk
- Engelska
- Vikt
- 223 gram
- Utgivningsdatum
- 2017-10-04
- Förlag
- Rethink Press
- Sidor
- 186
