The Customer Signs Your Paycheck

Positive Service Gets Positive Results—Every Time!

Customer loyalty is becoming harder to establish and just as difficult tomaintain. This is truer than ever in today’s hyperdigital world, where a singlecustomer venting his or her dissatisfaction on a blog or social network canamass an army of anti-you activists—and send your business spiraling.

The Customer Signs Your Paycheck reveals the secret to ensuring customercontentment during every interaction. Inside, Frank Cooper examines theelements at the heart of quality customer service, which begin with selfawarenessand confidence. You’ll learn:

• The 10 commandments for customer relations
• Eight habits to help you get ahead
• The easiest way to handle customer complaints
• A simple method for remembering names

You’ll immediately take note of dramatic changes in the way you deal withdifficult personalities, customer complaints, and other challenges that comewith the territory.

Why drive customers to the competition? It really is easy to provide superbservice, even when dealing with today’s highly empowered and demandingcustomer.