The Authentic Leadership Playbook: Step Into Your Power. Own the Room. Redefine the Rules

The Authentic Leadership Playbook

Lead with Courage. Live with Integrity. Thrive with Purpose.

What does it truly mean to lead authentically in a world that rewards performance over presence?

In The Authentic Leadership Playbook, Dr. Elizabeth Pritchard - best-selling author, speaker, researcher, and leadership coach - and Christine Burns - former elite athlete, CEO, and ultimate performance coach - redefine leadership from the inside out.

Drawing on neuroscience, psychology, and over five decades of combined experience coaching global leaders, they show that true influence begins not with what you Do, but with who you Be.

This is not another leadership checklist. It's a deeply practical, engaging, science-backed guide to becoming the kind of leader people trust, follow, and remember. Through powerful stories, cutting-edge tools, and lived wisdom, Elizabeth and Christine guide you on the BE → DO → HAVE journey:

• BE: Cultivate self-awareness, emotional agility, and psychological capital. Stay calm in chaos, align with your values, and lead from authenticity rather than ego.
• DO: Take intentional, courageous action. Step into your power, own the room, and redefine the rules. Harness the mindset of agency, the superpower of language, and practical tools that turn presence into performance.
• HAVE: Create sustainable impact and fulfilment. Define success on your own terms - in health, wealth, and happiness - and build the resilience to sustain it.

Whether you're leading a team, an organisation, or yourself, this playbook will provide the strategies and challenge you to strip away pretence, reclaim your power, and lead with courage, clarity, and confidence.

Let's stop performing and start being.