
The Art of the Long View
What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life--bottom-line numbers, for instance--but the intangibles: our hopes and fears, our beliefs and dreams. Only stories--scenarios--and our ability to visualize different kinds of futures adequately capture these intangibles.
In "The Art of the Long View, " now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.
Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.
- Undertitel
- Planning for the Future in an Uncertain World
- Författare
- Peter Schwartz
- ISBN
- 9780385267328
- Språk
- Engelska
- Vikt
- 306 gram
- Utgivningsdatum
- 1996-04-15
- Sidor
- 288
