
The 1980’s: A Decade of Marketing Challenges
?This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges.
- Undertitel
- Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
- Redaktör
- Venkatakrishna V. Bellur
- Upplaga
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319386751
- Språk
- Engelska
- Vikt
- 310 gram
- Utgivningsdatum
- 2016-10-29
- Sidor
- 345
