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Technology-Oriented Customer Touchpoints in Context of Services in Retailing
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing

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In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.
Undertitel
A Differentiated Analysis on Social Presence and Privacy Calculus
Författare
Tobias Röding
Upplaga
1st ed. 2023
ISBN
9783658405533
Språk
Engelska
Vikt
310 gram
Utgivningsdatum
2023-01-11
Sidor
245