Summary: The E-process Edge: Review and Analysis of Keen and Mcdonald's Book

The must-read summary of Peter Keen and Mark McDonald's book: "The E-process Edge: Creating Customer Value and Business Wealth in the Internet Era". This complete summary of the ideas from Peter Keen and Mark McDonald's book "The E-process Edge" shows how in order to succeed, an internet business must address three crucial issues: how to establish a good enough relationship for repeat business, how to apply competencies in the business to serve the customer and how to use the power of every network available. In their book, the authors analyse good e-processes and how you can implement them. This summary is a must-read for anyone who wants to develop the best strategy to ensure business success on the internet.

Added-value of this summary:
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To learn more, read "The E-process Edge" and discover the key to business success on the internet and how to stay ahead of the competition.