Summary: Switch

The must-read summary of Chip and Dan Heath's book: "e;Switch: How to Change Things When Change is Hard"e; This complete summary of the ideas from "e;Switch"e; shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. Added-value of this summary: * Save time* Understand key concepts * Increase your management skillsTo learn more, read "e;Switch"e; and discover a realistic, logical guide to navigating change and exploiting it fully.